Sri Lanka’s tourism industry continues its upward trajectory as it surpassed 100,000 tourist arrivals within the first two weeks of March 2025. According to the latest provisional data from the Sri Lanka Tourism Development Authority (SLTDA), a total of 97,232 international visitors arrived in the country within the first 13 days of the month, marking a significant 14.72% growth compared to the 84,755 arrivals recorded during the same period last year.
Rapid Growth in Tourist Arrivals
The daily average arrival rate currently stands at 7,480 visitors daily, demonstrating a steady influx of travelers. The highest single-day arrival was observed on March 8, coinciding with International Women’s Day, when 9,073 tourists entered the country. This surge highlights Sri Lanka’s increasing appeal as a preferred destination for international travelers.
Top Tourist Markets
The latest data reveals that Sri Lanka continues to attract visitors from key global markets. The top five source countries for arrivals in March are:
- India – 14,848 visitors (15.3% of total arrivals)
- Russia – 13,217 visitors (13.6%)
- Germany – 9,083 visitors (9.3%)
- United Kingdom – 8,845 visitors (9.1%)
- France – 7,109 visitors (7.3%)
Sri Lanka’s Tourism Growth Strategy
With the country witnessing a steady increase in tourist footfall, the Sri Lanka Tourism Ministry has outlined ambitious plans to further boost arrivals. Later this month, the ministry is set to unveil new promotional initiatives aimed at enhancing the country’s visibility and appeal in global travel markets.
Target for 2025: 3 Million Tourists & $5 billion in Revenue
Sri Lanka’s tourism sector is targeting 3 million tourist arrivals and $5 billion in revenue in 2025. To achieve this goal, the country is focusing on improving infrastructure, launching strategic marketing campaigns, and enhancing traveler experiences.
Why Visit Sri Lanka?
Sri Lanka offers a diverse range of attractions, from pristine beaches and UNESCO World Heritage sites to rich cultural experiences and breathtaking wildlife. As global travel demand continues to rebound, Sri Lanka is well-positioned to become a top tourist destination in Asia.
For travel tips and guides, check out Lonely Planet’s Sri Lanka Guide.
With record-breaking arrivals and strong growth momentum, Sri Lanka’s tourism industry is set for an exciting future. Travelers looking for an unforgettable experience can look forward to an island paradise that seamlessly blends adventure, culture, and relaxation.
Sources:
Sri Lanka Tourism Promotion Bureau.